Are you thinking about ordering Brisbane promotional merchandise for your business? It’s a smart move, but there are some things you need to keep in mind. Promotional products can be a great way to increase awareness, show appreciation to your customers, and create a lasting impression.
However, there are some common pitfalls that you need to avoid to get the most out of your investment. Let’s go over the dos and don’ts of corporate promotional products.
DO: Give Out Useful Items
While it may be tempting to order the cheapest possible items with your logo etched, consider what your potential customers or clients would actually use. A cheap pen or keychain may end up in the trash. But something like a branded water bottle or reusable tote bag can be used daily and keep your brand top of mind.
DON’T: Neglect Your Industry
When selecting promotional products, it’s important to consider your industry and company culture. For example, if you work in the tech industry, tech-related items like phone chargers or laptop sleeves would be appropriate. Similarly, if your company culture is aiming for a more laid-back image, items like t-shirts would be a better fit.
DO: Consider Your Target Audience
Think about who your target audience is and what items would be most appealing to them. If you’re targeting college students, items like phone wallets or pop sockets would be popular. If you’re targeting professionals, promotional products in Brisbane like journals or desk accessories would be more appropriate.
DON’T: Rush the Ordering Process
Don’t wait until the last minute to order your promotional products. Rushing the ordering process can lead to mistakes and lower-quality items. Plan ahead and give yourself plenty of time to research and order the items you want.
DO: Keep Quantity in Mind
You want to order enough to give out to your customers without ending up with excess inventory. Consider factors like the size of your customer base and the lifespan of the item when determining the quantity to order.
DON’T: Forget Storage and Shipping
Depending on the size and quantity of the items, storage and shipping costs can add up quickly. Make sure to factor these costs into your budget to avoid any surprises.
There are lots of ways Brisbane promotional merchandise can help your business grow. Nonetheless, it helps to stick with best practices and steer clear of costly and counterintuitive pitfalls. By following these pointers, you can avoid common missteps and maximize your investment in Brisbane promotional products.