4 Trends In Branded Flag Design Worth Paying Attention To

With all the advertising opportunities that entrepreneurs can enjoy, branded flags offer an approach worth taking full advantage of. In today’s world, branding is everything. Whether it’s a product, service, or organization, the right branding can make all the difference.

One of the most effective ways to achieve this is through the design of a simple yet versatile flag. A company flag can be used for a wide range of purposes, including marketing, advertising, and promotion. Let’s explore a few interesting trends in branded flag design.

1. Custom Flag Shapes

Gone are the days of standard rectangular flags. Shaped flags allow brands to create a unique and memorable design that sets them apart. Some examples of custom flag shapes include triangles, circles, and even animal-like shapes. Not only do these shapes make the flag more eye-catching, but they also reinforce the brand’s identity and message.

2. Scaling and Kerning

Scaling and kerning are two design techniques that can have a significant impact on the effectiveness of a branded flag. Scaling involves adjusting the size of the text and images on the flag to create a more visually appealing design. Kerning, on the other hand, refers to the spacing between the letters in the text.

By adjusting the kerning, designers can ensure that the text is easy to read and looks balanced. Together, they can create a flag design that is both aesthetically pleasing and effective at conveying the brand’s message.

branded flags

3. Lowercase as a Design Choice

This trend is particularly popular among brands that want to convey a sense of friendliness and approachability. Lowercase letters are also easier to read, which can be important for flags that will be viewed from a distance.

4. Retro Typefaces

One way that brands are incorporating retro design elements into their branded flags is through the use of retro typefaces. These typefaces are inspired by the typography of the 50s, 60s, and 70s and can create a sense of familiarity. By combining a retro typeface with modern design elements, brands can create a flag that is both classic and contemporary.


The design of a branded flag is an important part of any branding strategy. By paying attention to these trends in branded flag design, brands can create a flag that is not only visually appealing but also effective at conveying their message. These approaches, and many others, can help brands from the crowd and create a lasting impression on their audience.

Related Source: Printing Company, Digital Printing